A Content Marketing Strategy That Works

What makes content marketing work? In a word – Authority. Now, it’s fine to ‘appoint yourself’ at the beginning of your quest for authority, to have confidence in your abilities and in the value you can provide. But it can’t end there, and in this ebook you’ll find the path to true Authority. Establishing yourself as an authority in your topic is a great way to build any business more quickly…

• It pulls prospects into your orbit, instead of forcing you to go hunt them down,
• It engages prospects, rather than hitting them with hyped-up pitch after pitch,
• And it makes you the go-to resource when prospects need your type of product or service.

But where does authority come from in the first place?