An Introductory Guide to Content Marketing

Learn the basics of attracting prospects, converting leads and engaging customers using content marketing. Let’s face it, people have become conditioned to ignore, delete, fast-forward and unsubscribe to traditional marketing messages. And they’ve gotten far too savvy to base their purchase decisions solely on an advertisement or a list of features and benefits.

That’s what makes content marketing so engaging; instead of simply pitching your products and services, you deliver valuable information that educates your prospects and positions you as a subject-matter expert, making them more likely to do business with you.

This 41-page eBook will help you understand why content marketing is so valuable and how to get started using it to market and grow your business.

You will learn about:-

• Taking a different approach to marketing in today’s changing marketplace
• Specific benefits that result from content marketing
• Aligning your content efforts with business strategy
• Establishing goals and metrics for measuring success
• Fundamental tactics for creating magnetic content
• Making content relevant to your audience
• Basic components of managing a content marketing program