Attention-Driven Design: 23 Visual Principles For Designing More Persuasive Landing Pages

Attention is a limited mental resource. Each time you add links or banners to pages, you risk depleting your prospects’ mental energy – and hurting campaign ROI. But if distraction is the enemy in this story, Attention-Driven Design is our hero.

In this 68-page ebook, international speaker and writer Oli Gardner takes you on a journey towards achieving visual simplicity through psychology and interaction design – with plenty of real-web examples.

In this free ebook, you’ll learn:-

• How Horror Vacui causes marketers to build crappy marketing experiences that deplete our mental energy
• How to design pages with perfect attention ratios (and when to bend the rules)
• How psychology and interaction design can help us increase attention (and conversions)
• What John & Yoko can teach you about conversion-centered design, and why squirrels are jerks (seriously, they are)