How to Write Magnetic Headlines

Your headline is the first – and perhaps only – impression you make on a prospective reader. On average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest. The better your headline, the better your odds of beating the averages and getting what you’ve written read by a larger percentage of people. This ebook provides you with concrete guidance that’ll have you writing better headlines in no time.

This is the secret to the power of your headline, and why it so highly determines the effectiveness of the entire piece.

Remember, every element of compelling copy has just one purpose – to get the next sentence read. And then the sentence after that, and so on, all the way down to your call to action. So it’s fairly obvious that if people stop at the headline, you’re already dead in the water.

The better your headline, the better your odds of beating the averages and getting what you’ve written read by a larger percentage of people.