The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts. Account-based marketing (ABM) has become a popular term among business-to-business (B2B) marketers. The goal of ABM campaigns is quite simple: understand, identify, and target ideal customers with personalized messaging. With AdRoll Prospecting, AdRoll Retargeting, and SendRoll, marketers can effectively reach potential customers throughout the marketing funnel-no matter what device they are on.

In this guide, we cover:-

• How to define your target accounts
• Onboarding your CRM data with AdRoll
• Using ABM to attract customers that will grow your business
• How to measure the success of your ABM campaigns
• And more!

Download it now to learn more!