The Beginner’s Guide to Online Marketing

What’s the difference between SMM and social advertising? And what is marketing automation? This ebook is your Online Marketing 101. It clears up all your questions in a quick, easy-to-read reference guide. Learn how companies today market online and find the most important tools to use so you can get started quickly.

Your customers live on the internet. For most, the first thing they do each morning is check their inbox, social media updates, and online news outlets. And when they need a product or service, they’re not calling 411 for information or reaching for the Yellow Pages, they’re turning to the internet to conduct research, read reviews, and weigh their many options.

Online marketing helps build your company’s reputation, recognition, and exposure online. It helps the millions of potential customers milling about on the internet find your company and gets them interested in your offerings.

But just as the internet itself has grown and changed over the past decade, so has online marketing. Now there are many departments, roles, and approaches used for winning over customers online. And if you’re new to online marketing, it can be a lot to take in. Consider this ebook your Online Marketing 101.

It covers the basics, from content marketing to online PR, social media to SEO. Create or improve your strategies, grab some useful new tools, get a better understanding of the other online marketing teams you’re likely to work with, and see exactly how your role fits into the big picture.