Instagram Advertising: Best Practices

Instagram is a hot advertising platform in large part due to hundreds of millions of active users. Luckily for advertisers, this means ads should look user-generated-this is to say, your ads don’t require a professional photographer. Phew!

Since we all haven’t mastered the art of Instafame, Ru Chen, a badass photographer and AdRoll’s associate director of multimedia, put together a guide with tips and tricks that’ll help you turn your smartphone pics into likeable organic or paid content.

Highlights from Instagram Advertising: Best Practices

• How tos on creating a cohesive and compelling narrative on Instagram
• Deciding on social or paid content
• Specific tips on photographing people and products, complete with examples
• Best practices and tools to edit photos
• Hand-picked resources to dive deeper into the world of photography
• And more!