Email Outreach Playbook

Master the craft of sending sales emails that convert. Email is a priceless cold sales tool. It’s less intrusive, more efficient, and, according to data from MarketingSherpa, more effective than a phone call. 2% of cold calls result in an appointment, while emails have 2x higher ROI than cold calls, networking or trade shows.

Long story short: if you’re not using cold outreach emails to generate leads for your business, you probably should be. Of course, there’s knowing you need to send outreach emails, and there’s knowing how to send effective outreach emails that actually convert.

In this playbook you’ll learn:

• Best practices for sending sales outreach emails.
• Examples of poor outreach emails and what we can learn from them.
• Examples of good (and great) outreach emails and what we can learn from them.
• How to boost open rates.
• How to boost replies.
• Anatomy of a great outreach email.
• Ready-made templates that are proven to work and that you can use.
• Additional resources.