102 Free Email Templates And Tools To Build Better Emails

However, not every email is made equal. You need more than an amazing content to maximise the effectiveness of your email marketing. On top of that, you’ll also require a fantastic design. Your readers will love opening your emails, and may even look forward to getting them. Not only that, as it also ensures that all of your information is presented in an easy-to-understand, responsive and orderly fashion.

In this post, we’ll delve into everything you need to know about email frameworks, templates, tools, workflows and many more to build better emails. Here are 15 different categories of tools to take your emails from mediocre to majorly awesome—while inspiring other people to step it up too.

102 Free Email Templates And Tools To Build Better Emails

Frameworks

1. Acorn – A responsive email framework based on a golden ratio typography grid.
2. Email Framework – The HTML email framework developed to help you build responsive HTML email.
3. Foundation for Emails – Quickly create responsive HTML emails that work on any device & client. Even Outlook.
4. HEML – HEML is an open source markup language for building responsive email.
5. Maizzle – Rapidly prototype HTML emails with Tailwind CSS and advanced, email-specific post-processing.
6. MJML – MJML is a markup language designed to reduce the pain of coding a responsive email.
7. Pine – A 12 column grid, responsive email framework.

Cheatsheets

1. Rico’s cheatsheet – Rico’s cheatsheet for HTML email.

Templates

1. Antwort – Antwort offers responsive layouts for Email that both fits and adapts to client widths.
2. Campaign – Compose responsive email templates easily, fill them with models, and send them out.
3. Campaign Monitor Templates – Easily create beautiful, branded email marketing campaigns.
4. Cerberus – Few responsive email patterns.
5. Email boilerplate – The email boilerplate for sending out nicely formatted messages.
6. Free Responsive template : Slate – Five pre-tested templates that work with any mailing service
7. Grunt Email Boilerplate – A Grunt template to create emails.
8. HTML Email Templates – Responsive HTML email templates for Startups & SaaS.
9. htmlemail – Responsive HTML email templates for startups & developers.
10. Mailchimp Email Blueprints – Email Blueprints is a collection of HTML email templates that can serve as a solid foundation and starting point for the design of emails.
11. Postcards – Design responsive email templates online without coding knowledge.
12. Postmark Transactional Email Templates – Rock-solid email templates for applications.
13. Responsive HTML Template – This template is designed to work on all major email platforms and it is built with media query, making it responsive for smartphones that supports media query.
14. Responsive Transactional HTML Email Templates – Each template is responsive and each has been tested in all the popular email clients.
15. Sendwithus – Open Source Email Templates
16. Stripo.email – Rich set of responsive, interactive beautiful email templates with Stripo.

Tools

1. Alter.email – A free tool to help you inline CSS, remove unused CSS, clean up your text, add extra attributes to tags, add URL tracking parameters, minify, and even prettify HTML email.
2. Bulletproof Background Images – Create rock-solid background images for your HTML email with some help from VML and CSS.
3. Bulletproof Email Buttons – Design gorgeous buttons using progressively enhanced VML and CSS.
4. caniemail – Can I email… Support tables for HTML and CSS in emails.
5. Detergent – A tool to prepare the text for pasting into HTML: removes invisible Unicode characters, encodes special characters and improves typography.
6. Email Link Builder – Make mailto links that open email drafts with prefilled Recipients, Subject, Body and more.
7. EmailComb – Email-friendly unused CSS removal tool which does not parse and thus accepts mixed sources, including your ESP templating tags. Extras: CSS uglification and HTML/CSS minification (powered by HTML Crush).
8. HTML Crush – Email-friendly HTML minifier: limits lines to 500 chars. (best practice), respects Outlook conditional tags and accepts mixed sources, including ESP templating tags. Optionally, can only remove indentations (not touching line breaks).
9. mailspice analytics – Email analytics add-on for all email services that provides deep insights into all of your email campaigns (works with all ESPs).
10. MJML App – MJML official desktop app.
11. MySigMail Card – A free drag & drop builder helps you create email templates intuitively and very quickly.
12. Rollover – Generates code for a Rollover Image that displays an alternative image when the email recipient hovers the cursor over the image.
13. Sensitive Subjects – Never send an embarrassing subject line!
14. Stripo.email – Online drag-n-drop and HTML email builder to create professional and responsive email templates fast without any HTML skills.
15. Tabifier – Opposite of HTML Crush – a tool to beautify the indentation in HTML files. Works with mixed input sources, including your ESP templating tags.
16. TestSubject – Test How Your Email Subject Lines Appear On The Most Popular Mobile Devices.
17. Topol – Create stunning responsive HTML e-mails in a minute.

Services

1. Campaign monitor – Campaign Monitor makes it easy for you to create, send, and optimize your email marketing campaigns.
2. eSputnik – eSputnik is a marketing automation system trusted by more than 30 thousand loyal customers worldwide to send more than a billion emails every month.
3. ImprovMX – Create free email aliases for your domain name.
4. Mailchimp – MailChimp provides email marketing for more than 15 million people globally.
5. Mailgun – Transactional Email API Service For Developers.
6. Mailjet – all-in-one Email Services Provider that allows businesses to send Marketing, Transaction Email and Email Automation.
7. Mautic – Mautic Marketing Automation. Build smarter campaigns – and build them faster – with marketing automation that’s quick to learn, simple to use, and easy to iterate.
8. Postal – A fully featured open source mail delivery platform for incoming & outgoing e-mail.
9. Postmark – Lightning fast delivery for your application emails. Postmark delivers your transactional email to customers on time, every time
10. Reacher – Check if an email exists without sending any email. Written in Rust, 100% open-source.
11. Sendgrid – Delivering your transactional and marketing email through one reliable platform.
12. SparkPost – Your application’s emails: Delivered on time and to the inbox.

Self-Hosted Services

1. iRedMail – Easy to install open source mail server solution
2. Mail-in-a-box – Lets you become your own mail service provider in a few easy steps.
3. mailcow – The mailserver suite with the ‘moo’. An easy to use dockerized selfhosted email solution.
4. Mautic – Mautic Marketing Automation. Build smarter campaigns – and build them faster – with marketing automation that’s quick to learn, simple to use, and easy to iterate.
5. Modoboa – A solution to quickly deploy and manage a complete email server, compatible with latest standards and optimized for delivery and reputation protection.
6. Poste.io – Complete mailserver built in one docker container.
7. SimpleLogin – Self-hosted email alias solution.

Workflows

1. Darylldoyle Gulp workflow – Gulp Email Creator is a gulp workflow inspired by Lee Munroe’s grunt-email-design workflow.
2. HTML Email Development Workflow – A Typical Email Development Workflow by Sitepoint.
3. Lee Munroe’s Grunt Email Design – A Grunt workflow for designing and testing responsive HTML email templates with SCSS.

Articles

1. Composing better emails – Tips for writing effective emails
2. Email Design Workflow – An email design workflow by By Lee Munroe.

Design

1. CSS Support – A complete breakdown of the CSS support for every popular mobile, web and desktop email client on the planet.
2. Email Template Guide – Using a modular email template system
3. Stylecampaign – I looked at the navigation of 50 responsive retail emails. Here is a breakdown of the patterns I discovered.

Blogs

1. Build Better Blog – Design and content production in email marketing.
2. Email Design Blog – Articles, tutorial, inspiration for all email geeks.
3. Emailmonks Blog – From email marketing best practices to effective email marketing tips and everything in between.
4. HTML Email Blog – Email developer & delivery blog.
5. Litmus Blog – Email marketing best practices to guide your strategy.
6. Myemma Blog – Stay on top of your email marketing game with the latest best practices, tips, examples, and data-driven insights.
7. Postmarkapp Blog – Email best practices and industry news.
8. Spently Blog – Latest tips and tricks.
9. Stylecampaign Blog – Sharing experiments and notes.

Copy

1. Email Copy – Email copy from great companies.

Resources

1. Mailchimp – Super awesome resources from Mailchimp.
2. Litmus Resources – Stay up to date with the latest email news and trends with Litmus resources.
3. Campaign Monitor Resources – Campaign Monitor resources will turn you into an expert in no time.
4. Campaign Monitor – Dev Resources.
5. Mailchimp – MailChimp Email Design Reference.
6. Arstechnica – Tutorial on how to build your own email server.

Inspirations

1. Htmlemaildesigns – Beautiful emails to help inspire your next email design.
2. Milled – Browse and search sales, deals, coupons, and discount codes from thousands of retailers and brands.
3. Really good emails – The Best Email Designs in the Universe.
4. The Top Email Campaigns – The most effective email marketing campaigns from Campaign Monitor.

Testing

1. Email Privacy Tester – A tool to test your email client’s priacy features (loading remote content).
2. Grunt Litmus – Send email tests to Litmus with grunt.
3. Gulp Litmus – Send email tests to Litmus with gulp.
4. Litmus – Test and track your emails with Litmus.
5. Mail Tester – Test the Spammyness of your Emails.
6. MailCatcher – A local fake SMTP server (based on Ruby).
7. MailHog – A local fake SMTP server (based on Go).
8. MailTrap – A Fake SMTP Server to Test, View and Share emails without spamming real customers.
9. PutsMail – Free tool to test your HTML emails before sending them!
10. testmail.app – A fake SMTP server with unlimited mailboxes and a GraphQL API for automating end-to-end tests.

Learning

1. Building Responsive Email Templates with Ink – Building Responsive Email Templates with Ink.
2. Litmus learning – Litmus learning resources.
3. Mastering HTML Email – This series of tutorials will take you through the fundamentals, exploring development techniques, workflow and design approaches.
4. Responsive HTML Email Design – Responsive email course by Justine Jordan and Jason Rodriguez.