Copywriting 101 – How to Craft Compelling Copy
Copywriting is one of the most essential elements of effective online marketing. This ebook is designed to get you up and running with the basics of writing great copy that actually sells.
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The Conversion Marketer’s Guide to Landing Page Copywriting
In this 56 page ebook, pro copywriter Joanna Wiebe shares her hard-learned secrets for writing irresistible landing page copy.
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Landing Pages: How to Turn Traffic into Money
This ebook teaches you the keys to creating landing pages that work … and that creating them is not nearly as hard as you think.
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The AdRoll Guide to Account-Based Marketing
Account-based marketing (ABM) has become a popular term among business-to-business (B2B) marketers. The goal of ABM campaigns is quite simple: understand, identify, and target ideal customers with personalized messaging.
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9 Simple Steps to Master Social Media for Events
With the right social media event marketing strategy, you can drive even more traffic – and turn more of those views into ticket sales and registrations.
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Attention-Driven Design: 23 Visual Principles For Designing More Persuasive Landing Pages
In this 68-page ebook, international speaker and writer Oli Gardner takes you on a journey towards achieving visual simplicity through psychology and interaction design – with plenty of real-web examples.
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How to Create Content That Converts
There are three main types of content that you need to create over time in order to perform effective content marketing – cornerstone, connection, and conversion. This ebook takes a closer look at what we call the “5 Cs” of effective content marketing.
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The Business Case for Agile Content Marketing
What is it exactly about content marketing that leads to higher revenue and more profit? Why is this type of traffic, and these type of leads, better than others? This ebook delivers the answers.
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The Beginner’s Guide to SEO
In-depth tutorial on how search engines work. This guide covers the fundamental strategies that make your websites search engine–friendly.
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Email Marketing: How to Push Send and Grow Your Business
Email provides you the most direct line of communication for conversion to sales, and this ebook delivers the basic email marketing strategies that work toward that crucial end.
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Top 10 Agency ‘Must Haves’ for Marketing Automation
Key factors for agencies considering marketing automation solutions.
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eMarketing: The Essential Guide to Online Marketing
This textbook can be used to support and enhance any marketing or emarketing course. Chapters detail strategies for email and web marketing, customer relationship management, online reputation management, mobile marketing, and online research.
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How Webinars Save You Time, Money and Carbon Emmissions
At this point in their evolution, webinars and remote collaboration tools are easy sells. It’s been more than two decades since the emergence of webinars and screen sharing solutions.
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