Things have gone terribly wrong. In a flash you’ve lost your job or your business, and you’re teetering on the brink of bankruptcy. It can happen to anyone. So what’s the one skill that can get you back everything you’ve lost, and more?
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Since the growth of social media, human communication has become much more visual. This book presents a scholarly analysis of the images people post on a regular basis to Facebook. By including hundreds of examples, readers can see for themselves the differences between postings from a village north of London, and those from a small town in Trinidad.
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Adwords is a channel with a lot of potential and highly targeted traffic for every business that is not hugely innovative. This guide includes tips to reduce Adwords’ cost per acquisition in the Adwords level (not landing page optimization etc).
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This book will reveal all you need to know to use Twitter to boost your profile and your business. Every message – or ‘tweet’ – that you send out has the potential to reach even more people. You’ll gain followers and an audience that is all your own.
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Learn the insights of Quora and how to use it for maximum exposure. Do you remember Yahoo answers? Well, Quora is a similar community made more professional and with more features. Learn how to use this underutilized channel for your various marketing goals.
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Strategy+business (s+b) is an award-winning management magazine for decision makers in businesses and organizations around the world. Our purpose is to illuminate the complex choices that leaders face — in strategy, marketing, operations, human capital, governance, and other domains — and the impact of their decisions. s+b is published in print, on the web, and in digital editions on a variety of platforms.
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The Computer Glossary was a huge success in hundreds of seminars. Within a few years, writing the dictionary became a full-time job, and after three decades, 300 entries grew to more than 30,000.
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This book is mostly intended for coders. If you can use a programming language, this book will teach you how cryptographic currencies work, how to use them, and how to develop software that works with them. The first few chapters are also suitable as an in-depth introduction to bitcoin for noncoders’those trying to understand the inner workings of bitcoin and cryptocurrencies.
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WordPress Essentials for Business is a quick (90 min) but comprehensive video tutorial sequence on using WordPress to create a business website. It is designed for busy small-business owners and self-employed professionals who want to master the WordPress software for the purpose of creating an attractive website that generates leads and sales.
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Presenting with Twitter can be challenging. Just about every week a new story of a speaker getting roasted on Twitter makes waves in the blogosphere. Mitchell written a free eBook ‘How to present with Twitter (and other backchannels)’ to help you avoid that fate. There’s no sign up required. Just click and read.
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Learn from one of the best content marketing brands in the business. Intel launched iQ, its tech culture digital magazine in the ever-changing content marketing landscape.
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5 Steps to Successful E-mail Marketing is designed to help small business owners better understand e-mail-marketing basics. It walks you through a series of steps that build your ‘knowledge base’ so that, when you’re done, you’ll be equipped to take advantage of e-mailmarketing and its power to grow your business.
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In this book, you’ll find Google-related games, cartoons, oddities, tips, stories and everything else that’s fun. Reading it, you won’t be the same searcher as before!
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