All of the author’s books, including this one, are simultaneously released in print and on the Internet under Creative Commons licenses that encourage their reuse and sharing. He argues persuasively that this practice has considerably increased his sales by enlisting readers to promote his work.
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It’s the first publication ever written that shows how to implement best networking practices in online marketing strategy. It’s an easy guide on building lasting connections with your current and potential clients, based on step-by-step explanations of each technique and examples of implementation by some of the most popular online personalities.
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If your blog isn’t getting the level of traffic you’d like – or even if you just have a case of writer’s block – try this handy Mad Libs-style tool. This guide is designed to inspire you to generate the kinds of titles and ideas that’ll grab eyeballs and get your audience clickin.
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This guide will teach you how to understand and utilize sponsored editorial content to build your brand. The Media Buyer’s Guide to Sponsored Content features the industry’s first statistical analysis to predict sponsored content prices for blogs and publications on the web.
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The United States is the land of opportunity, but so few of us ever make the leap to this fundamental aspiration. Work is a central part of our lives. Each week for 35 years or more—over 70,000 hours and often half of the time we are awake—most of us work (and travel to and from work). Yet, only a very few of us ever feel that we set our own course, work at what we do best, and are doing what we most love doing.
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Small Business Management in 21st Century boasts a new feature called Disaster Watch scenarios. Few texts cover, in any detail, some of the major hazards that small business managers face. Disaster Watch scenarios, included in most chapters, cover topics that include financing, bankers, creditors, employees, customers who don’t pay, economic downturns, and marketing mistakes.
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Download this kit to learn everything you need to know about Online Marketing. The Essentials of Online Marketing – 2017 Kit brings together the latest in information, coverage of important developments, and expert commentary to help with your Online Marketing related decisions.
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In 5 chapters, this guide tackles every Twitter feature, tip and trick you can think of. Learn to work the interface, how to tweet from your desktop, as well as cool Twitter bots and funniest people to follow.
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Jim Lecinski shares how to get ahead at this critical new marketing moment, supported by exclusive market research, personal stories, and insights from C-level executives at global leaders like General Electric, Johnson & Johnson, and VivaKi. If you’re a marketer, a CEO, a sales rep, or an aspiring entrepreneur, this eBook will help you understand this shift in the marketing landscape and show you the strategies it takes to win.
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In writing eMarketing: The Essential Guide to Online Marketing, marketing guru Rob Stokes, along with CEO Sarah Blake of Quirk eMarketing, consolidated 11 years of real online marketing experience at Quirk into a full length textbook, drawing from both academic theory and practical experience.
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This book focuses on the things that I see as most important to good web site optimization. The book is not the most comprehensive account of SEO that you will read, but I know that these basic techniques work and are [arguably] the most relevant changes a small business (or big business) can make to see a change in the success of their web site.
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You have been making wine in your basement for several years and routinely receive accolades on how good your homemade wine tastes. Now you are trying to decide if you should start your own vineyard and build a commercial winery. What are the factors that you should consider in starting a winery and a vine yard?
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When it comes to online marketing through Facebook, having your own profile page isn’t enough if you want to be successful in selling the products and services that you’re offering. As the biggest website today, Facebook offers a lot of marketing opportunities and benefits that you can take advantage of and even have fun pursuing.
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