There are many mistakes that business owners make every single day that will kill their business if they’re not careful. Sandra Wise has taken one hundred of these most common ways and compiled them into this guide to help business owners and those who wish to own their own business someday prevent this from happening to them.
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Is your account branding up to scratch? When was the last time you updated your cover image? Or your About section? Do you have the latest Facebook apps for your industry? This checklist is a cheat sheet to remind you of all the nooks and crannies to update you accounts. It’s time to utilize your social media branding opportunities.
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This wonderful book resolves Wikipedia’s paradox: Anyone can edit it, but to make your edits stick, you need to know what you are doing. Editing Wikipedia means navigating a minefield of implicit norms, tacit knowledge, secret lore, suggested policies and enforceable regulations.
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Recognizing that online learning both demands and affords new models of teaching and learning, the authors show how learners can engage with social media platforms to create an unbounded field of emergent connections. These connections empower learners, allowing them to draw from one another’s expertise to formulate and fulfill their own educational goals.
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Getting Started as an Entrepreneur is a brief introduction to the basics of starting your own technology-driven business. Written in concise, simple language, the book is a quick read that you can absorb in a couple of hours.
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No matter what kind of book you’ve written, its success depends on two things: It must serve a need, and you must find its audience. Most books fail simply because people never hear about them. And this is the paradox for budding authors: People aren’t paying attention to traditional marketing and advertising anymore. But free advertising is alive and well.
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Twitter is a prime example of social media in which researchers can verify their hypotheses, and practitioners can mine interesting patterns and build realworld applications. This book takes a reader through the process of harnessing Twitter data to find answers to intriguing questions.
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Learn how to avoid key mistakes around security, usability, SEO and technical setups. You’ve installed WordPress but where do you go from there? This guide will show you exactly which mistakes to avoid and how to fix them. These are mistakes you don’t want to have to learn the hard way.
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E-Business – Applications and Global Acceptance is a collection of well-written papers that employ empirical and theoretical/conceptual approaches to highlight insights on the global acceptance of electronic business (e-business) and other useful applications and conceptualizations in the area.
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This collected volume gathers a broad spectrum of social science and information science articles about Facebook. It looks into facets of users, such as age, sex, and culture, and into facets of use, e.g. privacy behavior after the Snowden affair, unfriending on Facebook, or Facebook addiction, as well as into quality perceptions. Written by leading scholars investigating the impact of Web 2.0, this volume is highly relevant for social media researchers, information scientists, and social scientists, and, not least, for everyone interested in Facebook-related topics.
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Social Media Mining integrates social media, social network analysis, and data mining to provide a convenient and coherent platform for students, practitioners, researchers, and project managers to understand the basics and potentials of social media mining. It introduces the unique problems arising from social media data and presents fundamental concepts, emerging issues, and effective algorithms for network analysis and data mining.
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Even if you think you’re a Twitter social or Twitter business pro, you might want to start from the beginning – this is the most intensive (and useful) collection of Twitter How-to you’re likely to find anywhere.
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How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of nine anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and exploring the impact of social media on politics and gender, education and commerce.
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