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Author: John

Comprehensive Guide on How to Nail Cold Email

The essential guide on how to create undeniable sales outreach campaigns, with free email templates inside! Based on our most successful customer stories. This easy guide will help you kick off your outbound sales approach and setup a new and predictable revenue stream.

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Email Outreach Playbook

Master the craft of sending sales emails that convert. Email is a priceless cold sales tool. It’s less intrusive, more efficient, and, according to data from MarketingSherpa, more effective than a phone call.

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GitLab Employee Handbook

In the past two years we’ve gone from a team of 10 people to a team of 90+, spread across 26 countries. As a remote-only company, there is a stronger need to document and broadly share our policies and procedures.

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From 0 to 1,000 Customers & Beyond

This book is based on a series of conversations Hiten Shah & Steli Efti had about growing B2B startups from zero to thousands of paying customers. They’ve both done this repeatedly, with different companies, and they’ve started to see patterns emerge.

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Build a Winning Pitch Deck

Startup fundraising is not easy. Maintaining your enthusiasm and passion for the seed of an idea while you rebound from one investor to the next is exhausting. It is a process that’s killed hundreds of startups.

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Intercom on Onboarding

Onboarding isn’t a metric, it’s an outcome. Onboarding means ensuring as many users as possible become successful ones. This book outlines time-tested thinking that will help your company do exactly that.

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