Consumer Segmentation for Online Marketers
This 40 Page E-Book will clearly teach you the basics of researching, determining and targeting the best segments for your products.
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The Internet Super-User Textbook
Richly illustrated and easy to follow with lots of exercises but it also covers quite a few in-depth techniques and information for those who wish to dig deeper. A must-read for any knowledge worker, student and anyone else who wants to enrich their internet life.
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The Ultimate How-to Marketing Guide
Marketers have a lot to juggle. Social media, SEO, and email are just a few of the channels you need to master. Wouldn’t it be nice to have one, handy reference guide to learn it all?
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The Performance Marketer’s Guide to Retargeting (Part II)
Whether you’re new to retargeting or a programmatic personalization paragon, get more out of your campaigns with the latest tactics to drive results at every stage of the purchase funnel.
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10 Rock Solid Elements of Effective Online Marketing
No matter what kind of business you’re in, what your market looks like, or what marketing tools you use to find customers, the foundation of online marketing is authority. That’s why we say authority rules.
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Digital Marketer Dilemmas
You’re not alone-digital marketing isn’t easy. Learn about the digital marketing challenges that 11 top brands face and the solutions that succeed.
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A Content Marketing Strategy That Works
The 7-step process to building an audience that builds your business. In this ebook you’ll find the path to true Authority.
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25 Actionable Social Media Strategies You Can Implement Today
A collection of actionable social media tips, real-life examples of the way people are using specific strategies on social media today.
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The Performance Advertiser’s Guide to Instagram
Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, we put together The Performance Advertiser’s Guide to Instagram.
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The Optimization Survival Guide
Inspiration and best practices for A/B testing and optimization can be hard to come by – that’s why we created Optimization Survival Guide.
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How to Write Magnetic Headlines
On average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest. The better your headline, the better your odds of beating the averages and getting what you’ve written read by a larger percentage of people. This ebook provides you with concrete guidance that’ll have you writing better headlines in no time.
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Google’s Search Engine Optimization Starter Guide
Although this guide won’t tell you any secrets that’ll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to crawl, index and understand your content.
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Social Media Data Cookbook – For Marketers
Instead of focusing on groundbreaking ways to use social media data (that require data teams and huge investments), we provide 11 simple recipes to use the data you already have.
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