Category: Advertising

Whether you’re new to retargeting or a programmatic personalization paragon, get more out of your campaigns with the latest tactics to drive results at every stage of the purchase funnel.

Learn 12 tips to supercharge your highest performing channel.

Learn how 13 top brands used our full-funnel marketing platform to deliver success.

In this guide, we cover what it takes to build a comprehensive retargeting strategy that drives results at every stage of the marketing funnel. Complete with checklists, charts, and expert examples from industry leaders, we’ll walk you through how to set up and execute a retargeting plan that performs, from start to finish.

To accurately measure the impact of online advertising, it’s important to holistically evaluate the performance of your campaigns. One of the best ways to do that is to use a blended attribution model, which measures the impact of your digital marketing by examining both ad views and clicks.

The book takes a rare look ‘behind the curtain’ – even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice. They get a flavor for the exciting field of advertising. And, they consistently learn the perspectives of both the advertising agency and the client.